Important Notice Concerning Your Privacy

Introduction

Your privacy is important to us. This Online Privacy Policy describes how Noble Roadside Assistance, Inc., and its affiliates, subsidiaries, and service providers (“we,” “us,” and “our”) manage your information and any personal information about you when you visit, use, and obtain services through our website (“Site”).

This Online Privacy Policy describes the types of information we may collect from and about you when you visit, use, and obtain services through our Site. This Online Privacy Policy also describes our practices for using, keeping, protecting and disclosing this information.

If you request or obtain any financial product or service from or through us, using this Site or otherwise, we will collect, use, protect, and share this type of information in accordance with our Financial Privacy Policy. This Online Privacy Policy covers privacy matters that are not covered by our Financial Privacy Policy, so you should read it carefully to understand our financial privacy practices and your options regarding nonpublic personal information about you.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

Details of your visits to our Site, including pages visited, device used, location data and other communication data, and the resources you access and use on the Site.
Information about your device and Internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is only statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Site and to deliver a better and more personalized service, including by enabling us to:

Estimate our audience size and usage patterns.
Store information about your preferences, allowing us to customize our Site according to your individual interests.
Speed up your searches.
Recognize you when you return to our Site.

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your device. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.
Web Beacons. Pages of our Site [and our e-mails] may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

To present our Site and its contents to you.
To provide you with information, products, or services that you request from us.
To fulfill any other purpose for which you provide it.
To provide you with notices about the services you may request and obtain from us, including expiration and renewal notices.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
To notify you about changes to our Site or any products or services we offer or provide through it.
For our marketing purposes, to offer our products and services to you.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect, or you provide as described in this Online Privacy Policy:

To our subsidiaries and affiliates.
To contractors, service providers and other third parties we use to support our business, including those that may market and offer our products and services to you.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.

The text messaging originator opt-in data and consent you provide to us will not be shared with unaffiliated third parties to be used for their telemarketing purposes.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce or apply our terms of use located at www.tapnoble.com/tandc.
If we believe disclosure is necessary or appropriate to protect our own rights, property, or safety, or the rights, property, or safety of our customers or others. This may include exchanging information with other companies and organizations for fraud protection and risk reduction purposes.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of this Site may then be inaccessible or not function properly.
Promotional Offers from the Company. If you do not wish to have your contact information used by the Company to promote our own products or services, you can opt-out at any time by logging into tapnoble.com and updating your communication preferences. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt-out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience, or other transactions.